Ahead of the Curve

Cincinnati, OH | Posted: 11/29/2015 | Author: April Koenig

Ahead of the Curve

In business, it’s easy to follow the leader. Letting others pave the way and then copying their strategy or method is a simple and safe mode of operating. Problem is, the marketplace takes note of the trendsetters, while the followers usually languish in anonymity. “Fortune favors the bold” is the saying, and it applies when staying ahead of the curve in business. 

However, this doesn’t mean giving up common sense principles that are tried and true throughout history. One doesn’t have to have a ‘fly-by-night’ attitude to anticipate changes in business and act upon them. Smartly choosing areas to jump ahead of the game, while at other times prudently letting others explore first is the cornerstone to a successful company. Here are some tips for smart trendsetting.

Know Your Brand – A strong, unique brand instantly projects a company that stands out in the marketplace. Identity is everything in business, so let yours be distinct. Clients take better note when the company in the forefront has strong brand recognition.

Analyze Them – Whether your business operates face to face or online, you need to know and understand your customer base before you can lead them. Advanced analytics offers a window into your customers wants and tastes, which can help you better tailor your marketing. Their feedback can help you personalize, and even better, anticipate customer and client trends.

Rely on the Reliable – Recognizing the right market indicators when staying one step ahead is key. Be wary of pop-up social media sites that try to influence business practices. Don’t read too much into the fickle nature of the public; you’ll go crazy trying to keep up with every marketing ploy. Filtering out the noisy emptiness can be sometimes exhausting, but necessary when figuring out who the trusted voices should be when coming up with a plan to influence.

Pick Your Battles – Sometimes your brilliant idea is already being implemented elsewhere. Just a simple fact of life. Try to determine if what you think will get you ahead of the game is also something that differentiates yourself in the marketplace enough to follow through on. Keep in mind that goal is to be innovative and unique.

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