Asking the Big Questions

Cincinnati, OH | Posted: 11/25/2015 | Author: April Koenig

Asking the Big Questions

Your big idea needs to be looked at from every angle. Innovation takes hard work, smart vetting, and probably more than a little capital.  So make sure you ask the right questions before moving forward.

Do I Really Want This? No need to ask another question if the answer here is no. Whatever your big idea is, you need to be committed to its success. What is motivating you to this undertaking? A lot goes into your decision before even taking the first step, so make sure you’re fully engaged. Be brutally honest with yourself when asking the question. Know the risk. Know the reward. 

Can I Easily Explain This? If not, you’d better find a way to easily explain it real quick. Clients need to understand what your big idea is and why it helps them, or they’ll pass. Coworkers and investors need to know what it is they’re spending time and capital working on. People need to care about your big idea. A precise, easy to follow pitch can grab attention and make them interested.

How Does This Make Me Stand Out? Does this big idea differentiate me from the competition in a positive way? Does it add value over others in the marketplace? You want your idea to be something that creates or maintains an advantage over others, and illustrates importance to clients.

How Big Is The Risk? You never want to be negative, but you always have to be realistic. Will a negative reaction cause major damage to the company and its clients? Do I have enough capital to weather a slow start? Is my big idea recession-proof? Try to think in terms of ‘scaleable’ risk. Can or should my idea be implemented incrementally, to offset some amount of risk involved?

Do I Have The Right People For This? When needing additional help for the big ideas, let Creatives On Call be your ace in the hole. We are the go to agency for outsource needs, tailored for creative projects that arise when making your idea a reality. 

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