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Competitive Creative Compensation

Cincinnati, OH | Posted: 07/12/2015 | Author: Stuart Koenig

Competitive Creative Compensation

Smart planning and market insight go a long way towards understanding how to craft competitive compensation for today’s creative talent pool.  If one thing’s clear, it’s that traditional businesses and their respective creative outlets are expanding their digital footprint internally and externally.  Whether you are looking for a generalist, a specialist or a “full-stack employee”, this growth is fueling compensation models across a broad swath of the creative ecosystem.

Many believe that the compensation curve for creatives and creative technologists is set on the Coasts.  Sure Northeast and West Coast based technology companies and creative firms grab people’s attentions with big salaries and even bigger perks - but the fact of the matter is that it costs more to live in these geographic regions and the creature comforts are a sleight of hand to keep employees at work longer.   Seriously, who wouldn’t rather have a meal from an award winning chef in a restaurant rather than their workplace’s cafeteria?

70% of population lives in “fly-over” states and these “fly-over” states have amazing creative talent and creative technologists.  Silicon Valley Bank’s Mike Kohnen in an article with the Zell Lurie Institute at the University of Michigan recently said, “...there is a thriving ecosystem and unique character-building in the various metropolitan centers across the Midwest,” he continued, “The region has a few important ingredients to support this trend, including great universities and a talented labor pool.

We’ve known this for nearly two decades and Creatives On Call has the strongest grasp on creative and creative technologist compensation structures in the Midwest.  We’ve helped thousands of companies position their compensation offers so that they can attract and retain the “right people”.  This is one of the reasons we’ve taken the time and considerable expense to craft our own location specific Salary Guides.  I encourage you to download and use our guides for smart planning.  

2015 - St. Louis Salary Guide

2015 - Cincinnati Salary Guide

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