1-866-316-8919

Don’t Sell Yourself Short

Cincinnati, OH | Posted: 04/08/2016 | Author: April Koenig

Don’t Sell Yourself Short

Are you getting paid what you’re worth as a freelancer? The answer, more often than you think, is no. That’s because freelance artists by and large are scared to ask for more. Artists charge less than what clients are willing to pay because they want to make sure they don’t scare away business, which is a natural fear. They worry they’ll be undercut by other artists, or that the client will feel they’re paying too much, so it’s safer to ask for a little less to insure projects materialize.

This fear of overcharging is completely rational. After all, clients are what keep us in business. If they dry up so does our source of income. But this fear needs to be overcome in order to grow as a contract artist. And growing means keeping the following points in mind when negotiating your worth.

Do Your Homework – The best way to get maximum value is to do maximum research. Talk to others who do similar work with similar experience, and get a gauge of what they charge their clients. Learning industry benchmark rates is another good indicator when quoting a price to clients. There are plenty of online resources and discussion boards to find out if you’re getting competitive worth for your talent.

The Sooner The Better – If you’ve decided you’re worth more, don’t wait to make the change. After all, the sooner you decide that clients should better appreciate your talent and experience the better. Finding an excuse to wait for the right moment only delays your decision, and leaves money on the table for upcoming work. Ask any freelancer who feels justly compensated and they’ll probably say they wish they’d done it sooner.

Justify The Rate – Educate your clients on exactly what you bring to the table. Negotiating a rate increase can be tricky, so explain how your ability and track record will enhance their business. When they realize what a brilliant design or eye-catching copy can do for their business, they can take comfort in the fact that extra expense means excellent work.

Let COC Help – The best way to know you’re getting competitive compensation is to let Creatives On Call help. Our staff consists of former creatives who know the business, and can guide you through the process. Filling out and maintaining a COC portfolio and working with our expert advisors is the best way to overcome doubts, and truly get your money’s worth as a successful freelance artist!

Download PDF

Share on:  

More News

Solving the Digital Disconnect: A Study on Connecting with Corporate Buyers with Confidence

Solving the Digital Disconnect: Connect to Corporate Buyers with Confidence…More


Women's Digital Disconnect Study Press Release

New Study Reveals the Digital Disconnect Between Women-Owned Firms and Corporate Buyers More than 2…More


Second-Tier Cities - Opportunities for Creatives.

It’s common opinion that the best jobs and top talent are highly concentrated in the "first-tier" …More


Finding the RIGHT Solution

January is a month of renewed optimism, almost every company is looking at what they will do to make…More


CreativesOnCall's 2017 Predictions for Creative Positions

Looking into our crystal ball for 2017 and looking back at the last 11 months of 2016, there are pos…More


Classify Your Talent

The rise of the gig economy has brought forth an entirely new, non-binary business culture to the fo…More


Diverse In Thought As Well As Action

Everybody knows that diversity in the workplace is essential in best reflecting today’s world. But…More


Online Help for Freelancers

Making your way as a freelancer can be a daunting proposition, especially when just starting out. Th…More


Mobile Mentality for the Little Guy

In today’s world everything is literally at your fingertips. The smartphone has made unlimited inf…More


Design for Usability

When clients task a designer to build or enhance a website, they expect a quality experience. The …More


View More News & Press