1-866-316-8919

Manage To Inspire Your Creatives

Cincinnati, OH | Posted: 03/06/2016 | Author: April Koenig

Manage To Inspire Your Creatives

Creatives can be a tricky lot. One has to nurture a creative’s inclination to expand boundaries, experiment and think outside the box. However, the nature of business means that deadlines have to be met, certain guidelines need to be adhered to, and ideas have to be profit-related. It’s a delicate balance to be sure. Achieving this balance takes a management philosophy that has the ability to juggle each aspect in a positive and beneficial way. Prioritizing the following keys for managing creatives can be an essential guide.

  • The Same Direction – Stressing a team philosophy emphasizes the ‘we’ and not the ‘me’. Getting everybody on board with the same overarching business philosophy means you’re all marching in the same direction. Creatives should be coached not to focus on the self-accomplishment, but the success of the team as a whole.
  • Deadlines Firm But Fair – Concrete work time constraints need to be set, but also need to be tailored. Knowing how each creative works is important when setting parameters. Not all creatives are equal, so don’t treat them all the same. Structuring your organization in this way can seem antithetical to the first point mentioned, but some wiggle room is necessary to ensure creative success.
  • No Job Too Small – Creatives need to know you respect what they do, and one good way is to make sure your sleeves are rolled up as well. Immerse yourself in the creative team as much as possible. Pitch with them. Lead by example by running alongside them in their duties. Set the tone.
  • Identify Strengths – Not to belabor the point, but creatives are different. So finding what they respond to positively isn’t an exercise in uniformity. Some need healthy competition. Some want a long leash. And some even thrive in a trial by fire atmosphere. Foster and encourage whatever works. That’s how future leaders are made.
  • Teamwork Works Both Ways – Just as praise needs to be team-related, so should criticism whenever possible. Pointing fingers at individuals when things are amiss is the wrong message to send to team members that need tailored feedback as a whole. Share the success and share the failure as a team.
  • Don’t Burn Them Out – Corporate and agency work can be tough and grueling, with hectic projects and long hours. Make sure to play hard after working hard. Give them outlets to switch themselves off just as fast and easy as they switch themselves on. Pressure cookers need to vent!

Download PDF

Share on:  

More News

Creatives On Call Hires the Ultimate People Person

Melinda Sipes joins Creatives on Call recruiting team enabling the firm to meet the increasing custo…More


$1000 Much Obliged Award

Hello. We’re hoping you can help us out. We have a super duper engagement for 4 UI/UX professiona…More


Creatives on Call Ups the Ante: Investing in Strengthening Client Partnerships

Kelly Kassebaum joins Creatives on Call in the company’s newly created role as Director of Sales. …More


Solving the Digital Disconnect: A Study on Connecting with Corporate Buyers with Confidence

Solving the Digital Disconnect: Connect to Corporate Buyers with Confidence…More


Women's Digital Disconnect Study Press Release

New Study Reveals the Digital Disconnect Between Women-Owned Firms and Corporate Buyers More than 2…More


Second-Tier Cities - Opportunities for Creatives.

It’s common opinion that the best jobs and top talent are highly concentrated in the "first-tier" …More


Finding the RIGHT Solution

January is a month of renewed optimism, almost every company is looking at what they will do to make…More


CreativesOnCall's 2017 Predictions for Creative Positions

Looking into our crystal ball for 2017 and looking back at the last 11 months of 2016, there are pos…More


Classify Your Talent

The rise of the gig economy has brought forth an entirely new, non-binary business culture to the fo…More


Diverse In Thought As Well As Action

Everybody knows that diversity in the workplace is essential in best reflecting today’s world. But…More


View More News & Press