Mobile Mentality for the Little Guy

Cincinnati, OH | Posted: 07/17/2016 | Author: Stuart Koenig

Mobile Mentality for the Little Guy

In today’s world everything is literally at your fingertips. The smartphone has made unlimited information accessible to anyone in the space of a few seconds, and smart businesses know how to take advantage of that connectivity. The mobile platform is always evolving and increasingly competitive, so even the smaller fish are jumping into the pond. The tools for a small business to have mobile presence are easily accessible nowadays, and coupled with the right knowledge any business can effectively make their name in the mobile world. Keep the following in mind when building mobile so that shared business growth will be at your fingertips.

Timing – You’ve got 3 seconds. Make them count. That’s right, studies show that if it takes longer than 3 seconds for a page to load, a site will lose half their viewers. This makes load time and responsivity a top priority, determining where you end up on a search result. Stay on top of your platform from the outside as well as the inside to address any issues or delays, and make updates as your site evolves and grows.

The timing issue needs to be addressed not only on your mobile platform but the website itself, as the two are connected. As your mobile platform should incorporate the look and feel of your site (not necessarily in margins and spacing, but in style), it should also mimic performance and recognition. Ultimately your site and mobile should be optimized in one interconnected, responsive design that keeps customers engaged with very little down time.

Priority – Quick response time is great, but only if they’re getting the information they want. Mobile viewing is confined to the screen of a smartphone, so have the most important info hit them first. A strong mobile layout determines their interest, makes an impression, and answers the most important question – why did I visit this page? For smaller companies this is even more of a challenge. You need to not only define the services you offer, but also introduce yourself to visitors and the community at large. Prioritizing information, goals, and calls to action in such a confined space will make or break your mobile presence.

Creativity – As stated, your mobile presence doesn’t have to look exactly like your site, but you need the feel and style to be similar. That means getting creative with your branding. Be memorable, while still having a cohesive flow throughout the experience. Demonstrating a creative flair will make your mobile experience one that people remember.

Download PDF

Share on:  

More News

Creatives On Call Hires the Ultimate People Person

Melinda Sipes joins Creatives on Call recruiting team enabling the firm to meet the increasing custo…More

$1000 Much Obliged Award

Hello. We’re hoping you can help us out. We have a super duper engagement for 4 UI/UX professiona…More

Creatives on Call Ups the Ante: Investing in Strengthening Client Partnerships

Kelly Kassebaum joins Creatives on Call in the company’s newly created role as Director of Sales. …More

Solving the Digital Disconnect: A Study on Connecting with Corporate Buyers with Confidence

Solving the Digital Disconnect: Connect to Corporate Buyers with Confidence…More

Women's Digital Disconnect Study Press Release

New Study Reveals the Digital Disconnect Between Women-Owned Firms and Corporate Buyers More than 2…More

Second-Tier Cities - Opportunities for Creatives.

It’s common opinion that the best jobs and top talent are highly concentrated in the "first-tier" …More

Finding the RIGHT Solution

January is a month of renewed optimism, almost every company is looking at what they will do to make…More

CreativesOnCall's 2017 Predictions for Creative Positions

Looking into our crystal ball for 2017 and looking back at the last 11 months of 2016, there are pos…More

Classify Your Talent

The rise of the gig economy has brought forth an entirely new, non-binary business culture to the fo…More

Diverse In Thought As Well As Action

Everybody knows that diversity in the workplace is essential in best reflecting today’s world. But…More

View More News & Press