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Perfect Your Portfolio

Cincinnati, OH | Posted: 09/13/2015 | Author: Stuart Koenig

Perfect Your Portfolio

As an artist, your portfolio is the ultimate showcase for the work you do. Whether you’re a writer, designer or any other creative artist, a strong portfolio stands out and above from the rest of the field. Those article clippings and printouts might have done the trick years ago, but maybe a little update is in order! Doing great work isn’t enough, you have to highlight and present that work in the best possible way. Let’s look at some of the ways to make your portfolio shine.

We should start by discussing a few different types of portfolios available, and decide which one suits us best. If you’re a writer wanting to showcase pieces, a curated online portfolio such as Contently and Clippings.me are good choices. They find and organize your online content, as well as any other pieces you’d like to upload. Wordpress and Squarespace are more traditional ‘you build em’ sites that can showcase your work nicely as well. 

Someone wanting a design-oriented portfolio can find it online as well. From fun and fanciful sites like Carbonmade(unicorns and magic!) to more comprehensive sites like Coroflot that feature all facets of design, the web is definitely your best bet. As with writing, Wordpress and Squarespace also work for design portfolios. Online portfolios are a great choice because they’re always showcasing you, 24/7/365.

The right mix of content is your next step in perfecting a portfolio. You need a breadth and depth of work to showcase, across as many platforms and formats as possible. Online portfolios should have dozens of pieces to showcase. Writers should include a variety of pieces, from long and short form articles to blogs and social media work. Artists and coders need variety as well, from more creative projects to technical know-how. Make sure to showcase your pieces in the right context, notes and annotated prompts provide clarity and better understanding of the work done. A brief explanation summary of each piece can go a long way to proving you know exactly what was wanted and accomplished.

A portfolio doesn’t always have to just include client work. Sometimes self-initiated projects can showcase creativity in design and writing, which is why a portfolio exists in the first place. Just make sure pieces are relevant, appropriate and not too old.

Speaking of relevant, your portfolio should be tailored to the job being sought after. If you’re interviewing for a print copywriting gig, adjust your portfolio to showcase that experience more prominently. A good portfolio should be nimble as well as comprehensive! Shuffling designs, written pieces and any other valid materials in your profile to fit what a future employer is looking for is key. That portfolio is your career calling card. Perfect it!

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