1-866-316-8919

Platforms: Print and Digital Writing

Cincinnati, OH | Posted: 05/08/2016 | Author: April Koenig

Platforms: Print and Digital Writing

To be successful as a freelance writer, finding the right voice is important. The author needs to find the voice of the reader, and tailor subject matter accordingly. It’s not always an easy task, especially when writing in different platforms. The difference between print and online writing can be tricky, with many factors to consider. It’s not a one-size-fits-all style, so contract writers can’t treat it as such. Consider the following differences when tackling projects that require a writer to find their voice for web and print.

Construct – One difference between print and digital is how an article is constructed. Online writing tends to want to grab a reader early. Attention spans online are decidedly shorter, so the author needs to quickly hook the reader. Knowing an infinite amount of different content is just a search away, the web writer must keep the reader interested. This can be accomplished by bullet points, related links, and other internet-related tools to maintain interest.

Contrast this with print writing, which hasn’t changed all that much in recent years. Those who would make the effort to pick up a magazine or newspaper are generally committing to paying closer attention. The author can build a story more deliberately, knowing they have a more captive audience.

Length – The length of an online piece is related to its construct in that most of the time a web piece contains far fewer words. Tailoring the subject often means one page or less, due to the wandering nature of the online reader. However, a feature article for print can much more easily translate to ‘longform’ journalism. Someone picking up a print publication has a much more reasonable expectation that in-depth measures are taken when writing a piece. Multi-page entries are much more the norm.

Feedback – Feedback and accountability are completely different, depending on the medium in which you write. Whereas print feedback is only as fast as the next published edition, online comments can be almost instantaneous. Engaging with a digital author, whether it’s praise or oversight and criticism, is conversational. Immediate feedback creates a curious relationship between reader and author, but one that acts to insure accountability.

Compensation – As one can probably assume, freelance online writers generally get paid less than those involved in print pieces. The length, construct, and background work make this apparent. However, the sheer volume of content needing to be generated online makes for steady web work. So hourly and project wage breakdown numbers often even out in the long run.

Share on:  

More News

Creatives on Call Ups the Ante: Investing in Strengthening Client Partnerships

Kelly Kassebaum joins Creatives on Call in the company’s newly created role as Director of Sales. …More


Solving the Digital Disconnect: A Study on Connecting with Corporate Buyers with Confidence

Solving the Digital Disconnect: Connect to Corporate Buyers with Confidence…More


Women's Digital Disconnect Study Press Release

New Study Reveals the Digital Disconnect Between Women-Owned Firms and Corporate Buyers More than 2…More


Second-Tier Cities - Opportunities for Creatives.

It’s common opinion that the best jobs and top talent are highly concentrated in the "first-tier" …More


Finding the RIGHT Solution

January is a month of renewed optimism, almost every company is looking at what they will do to make…More


CreativesOnCall's 2017 Predictions for Creative Positions

Looking into our crystal ball for 2017 and looking back at the last 11 months of 2016, there are pos…More


Classify Your Talent

The rise of the gig economy has brought forth an entirely new, non-binary business culture to the fo…More


Diverse In Thought As Well As Action

Everybody knows that diversity in the workplace is essential in best reflecting today’s world. But…More


Online Help for Freelancers

Making your way as a freelancer can be a daunting proposition, especially when just starting out. Th…More


Mobile Mentality for the Little Guy

In today’s world everything is literally at your fingertips. The smartphone has made unlimited inf…More


View More News & Press