Social Media Savvy
Cincinnati, OH | Posted: 10/08/2015 | Author: Stuart Koenig
Any creative will tell you that it’s important to stay current with all available marketing tools at your disposal. And in today’s world that means being savvy at social media. Twitter, Facebook, LinkedIn, Snapchat, Instagram and other relevant outlets are becoming the go-to tools for self-promotion and communication in today’s world for creatives. Mastering the ins and outs of the social media landscape can lead to more freelance work, and even get you gigs on the platforms themselves. Let’s take a look at some of what works (and what doesn’t!) when dealing with social media.
Different Platforms, Different Voice – Your interaction with a social media outlet will be dictated by the platform itself. Facebook, still far and away the most popular platform for social media at more than 1.19 billion users worldwide, lets users showcase themselves to the widest and most evenly-distributed demographics. There are no restrictions to the amount and type of text, images, links, or any other content you’d like to post. The downside to Facebook is you’re not really marketing to business for the most part, but to other peers. Twitter can be a better tool for this, as it’s condensed, ‘burst’ marketing that can lead to others following your feed. Twitter, while having less users overall, is used more often during the day by the users it has. Your voice has to be concise in this platform, as you only get 140 characters per tweet. For designers, Instagram is an extremely useful tool. Users can curate their favorite images and showcase them easily. Any social platform can be useful, just learn how best to utilize it in the way intended.
Keep It Up – Make sure that your social media platforms are current, as in today current. One of the advantages of using social media is that it’s an instant medium. You can showcase things almost as soon as they happen, and get immediate feedback. It’s almost conversational. However, this means that any serious lag in updating will turn off friends and followers wanting that interaction. Don’t let them move on by slacking off. Keep updating.
Watch Your Language – You hear about it every day. Some celebrity sends a tweet that needs to be backtracked and apologized for, creating a mini firestorm. Well, don’t think that can’t affect you as well. You may not have to go on TV to apologize, but a badly-received post or tweet can cost you business for sure. When dealing with social media, leave the emotional reactionary responses alone. Keep your pages professional and marketing-oriented.