The Future of Design
Cincinnati, OH | Posted: 02/14/2016 | Author: Stuart Koenig
Design isn’t what it used to be. What started as a proposition largely guided by style has evolved into a much more technical construct, with the graphic designers of yesterday becoming the UX professional of today. So what does the future hold for design as it relates to business? Has the evolution crested? Not quite. Here are some of the design jobs of the future, as imagined by the leading voices in the field today.
Chief Design Officer/Chief Creative Officer (Yves Behar, founder, fuseproject) – As design becomes more integral to business success, its representation will be seen at the highest levels. Executive positions in design will be commonplace in the boardroom, making it part of the holistic approach rather than a back-end addition. The role of CDO/CCO will soon be just as their counterparts in finance and operations have become; an essential seat at the table.
Avatar Programmer (Glen Murphy, director of UX, Android and Chrome) – Already in existence in the world of video gaming, avatar programing will become much more prevalent as the technology improves to the point of widespread usage. Designing an accurate representation via motion capture and text-to-speech emotive output won’t just be for celebrities, but rather utilized in more mainstream aspects of business and advertising.
Fusionist (Asta Roseway, principal research designer, Microsoft Research) – Acting as a kind of family doctor in the design world, the fusionist will be the bridge across various disciplines of design and technology. Navigating and connecting the artistic, engineering and practical aspects of design, the fusionist must be able to communicate and collaborate across all relevant platforms effectively. This means competence in a variety of disciplines, and disposition to unify convincingly in order to achieve success.
Cybernetic Director (Matias Duarte, VP, Material Design at Google) – As computers make more and more choices that humans used to make, designers need to make sure those decisions still have a personal touch. As such, cybernetic directors will be responsible for the creative vision and autonomous execution of highly personalized media services. They will train cybernetic art directors and visual-design bots in the distinct visual language of a brand, and will actively participate in the growth and development of machine-learning infrastructure to keep current with innovations.
Interventionist (Ashlea Powell, location director, Ideo New York) – Future innovation can breed organizational challenge, and crossed lines can become complex and counterproductive. An interventionist is there in a therapeutic manner to resolve conflict. An intervention designer, with a background in behavior sciences, will facilitate creative scenarios and conversations to navigate areas of challenge and opportunity.