Product demonstration advertising is a powerful way for consumer packaged goods (CPG) brands to increase awareness, facilitate product trials amongst consumers and resonate strongly with their target audience. As many shoppers research purchases online before visiting brick-and-mortar stores, product demos allow brands to showcase the tangible benefits of using a product firsthand.
With over 25 years of CPG marketing expertise and helping CPG companies execute targeted product demo campaigns, Creatives On Call has the strategic insight and execution capabilities to generate measurable results.
Overview of Product Demonstration Advertising
Product demonstration advertising refers to marketing campaigns that allow potential customers to engage with, test and experience branded products.
The key goals are to:
- Increase product awareness.
- Highlight unique selling points.
- Facilitate product trials and sampling amongst a target demographic.
- Influence the consumer purchase journey from initial preference to final conversion.
As a top marketing and creative consultancy, Creatives On Call specializes in building innovative interactive demo experiences tailored to a brand’s goals across online and in-person platforms.
Types of Product Demonstrations
Product demonstrations allow brands to intersect moments where consumers are primed to engage. While the platform must align strategically to campaign goals, there are three main types of experiences to consider:
- In-store sampling days: Capturing shopper interest through demos and trial incentives right at the point of purchase drives powerful sales lift. Creatives On Call enables brands to achieve product awareness from consumers.
- Experiential marketing events: Showcasing products through engaging experiences at cultural moments like concerts or conferences allows targeted consumer trials while associating your brand with what’s happening now.
- Interactive online demos: Through video and digital formats, online demo ads preview products and highlight benefits to digitally-savvy shoppers during the online research phase of the purchase journey. Creatives On Call builds these virtual experiences using compelling, conversion-focused formats.
While Creatives On Call specializes in breakthrough online demo experiences, our strategic approach and executional excellence span across all impactful platforms. We activate the channel that will best intersect your buyers at the right moment.
Benefits of Interactive Brand Engagement
Product demonstrations are impactful because they facilitate interactive, personalized brand interactions. When shoppers can engage with, test or sample products, it drives greater awareness, consideration and, ultimately, conversions compared to passive advertising alone.
Additional benefits include:
- Allowing consumers to experience unique selling points and product benefits firsthand.
- Generating measurable campaign data through sampling and trials.
- Creating shareable, buzzworthy brand experiences and positive word-of-mouth.
- Positioning your brand as an innovator in the category.
For CPG brands launching new products into crowded markets, product demos that facilitate dynamic engagement can break through the noise. Whether through virtual interactions or in-person events, the hands-on experience resonates.
Best Practices
Executing product demonstrations that influence your key performance indicators (KPIs) requires an insightful, targeted approach. Beyond choosing the optimal format and venue, brands must also craft compelling experiences that educate and inspire sharing amongst consumers.
Best practices for breakthrough product demos include:
- Select strategic platforms: Conduct research into campaign goals and target audience behaviors to determine the venue with the greatest return on investment (ROI) potential to achieve brand lift targets.
- Prioritize product education: Brand ambassadors must communicate functionality, product benefits and key differentiators that motivate purchases.
- Inspire sharing: Incorporate interactive elements and incentives that compel consumers to socially share across channels to expand reach.
- Continually optimize: Capture consumer analytics and feedback data through surveys and engagement metrics to optimize ongoing product messaging and experiences.
Anchored around research-backed recommendations tailored specifically to client business objectives, Creatives On Call builds measurable product demo strategies ready to increase awareness, consideration, and sales through integrated education and consumer-inspired social sharing.
Creatives On Call’s Approach
As an industry-leading retail marketing and creative consultancy, Creatives On Call evolves product demonstration advertising anchored around data-backed suggestions customized to client campaign goals and target KPIs.
Our differentiated approach includes:
- Strategic insight: Our team leverages over 15 years of CPG expertise to provide recommendations based on your awareness, product sampling, sales objectives and target demographic behaviors. We advise optimal platforms and venues to achieve your lift goals.
- Customized strategy: We take the time to intimately understand each brand before making recommendations, researching guidelines and standards, assessing product offerings, and learning business objectives to design integrated strategies aligned to your unique positioning and tailored across platforms.
- Flawless execution: We create seamless product demonstration advertising by leveraging our team of 2,200+ dedicated CPG subject matter experts (SMEs). These specialists provide solutions customized for superior performance across consumer journey touchpoints. We make every product demo effective through experience-driven strategic operations leadership.
- Performance tracking: We capture critical consumer analytics and feedback data at demos to provide metrics-based reporting that showcases campaign impact across key branding metrics to continually optimize messaging.
In addition, Creatives On Call offers specialized expertise in executing product launch events and implementing marketing automation strategies for food and beverage CPG brands, designed specifically to expand awareness and drive growth.
The Creatives On Call difference lies in combining strategic precision with flawless execution to drive real lifts across key branding KPIs. To experience our unparalleled capabilities, contact us today.
Frequently Asked Questions
What are some goals of product demonstration advertising?
The main goals are to increase product awareness, facilitate trials and sampling, highlight unique features and benefits, and ultimately motivate product purchases.
What metrics can you track from product demonstrations?
Metrics tracked include number of consumers sampled, product adoption rates, social media engagement/sharing driven, product feedback scores and impact on overall sales.
What platforms work best for product demos?
Platform choice depends on campaign goals and target audience. Experiential events, retail sampling days and interactive online demos each enable brands to connect with consumers differently across the journey.
