Product videos are an essential component of any impactful marketing strategy. Including a video on your website can drive higher conversions and increase brand awareness. With their short form, product videos and demonstrations can allow you to quickly capture consumer interest and convey key information.
Creatives On Call is an award-winning marketing and creative consultancy known for producing remarkable product videos that engage audiences while showcasing consumer packaged goods (CPG) brands effectively. With over 15 years of experience serving the CPG marketing industry and creating videos for leading CPG companies across sectors, our experts know how to craft compelling narratives that translate unique value propositions into engaging visual stories.
What Are Product Videos?
A product video gives potential customers an inside look at your product, what it does and why they should buy it. These short, impactful videos visually introduce products and services to engage audiences and compel them to learn more.
These eye-catching videos can take many forms:
- Demonstration videos that show how a product works
- Animated and explainer videos that clarify complex ideas
- Behind-the-scenes videos that reveal your brand’s commitment to quality
- Promotional videos to highlight brand, product or service
- Advertising reels for social media impact
Well-produced product videos lend credibility, increase brand awareness, simplify decision-making and can significantly impact conversion rates. With consumers preferring transparency about what they buy, product videos are becoming a must-have.
Benefits of Professional Product Video Production
While producing basic videos in-house to reduce costs seems appealing, they rarely achieve a professionally produced end product's captivating look and polished refinement. By investing in product video specialists like the ones at Creatives On Call, your business can reap numerous tangible benefits across:
- Bespoke brand storytelling: Our team takes the time to understand your brand identity and products. We then craft scripts and visual narratives specifically tailored to accentuate your distinguishing strengths and resonate with target demographics.
- Production polish: Our use of state-of-the-art filming equipment, access to optimal locations and post-production polish deliver a refined final video that represents your brand positively.
- Measurable results: We provide insightful guidance on video distribution, promotion and measuring return on investment (ROI). Our productions consistently deliver tangible improvements in brand visibility, audience engagement and sales conversions.
Creatives On Call’s product video services enable brands to convey their best face forward when launching products or reinvigorating existing ones. Our acclaimed productions aptly showcase unique value propositions amidst fierce competition to amplify results. Partner with our multi-award-winning creative team to explore how tailored video strategies can showcase your one-of-a-kind products in the best light, win buyers’ attention and boost ROI.
Video Styles
Video content holds attention and conveys information powerfully. Whether live-action or animated, well-produced videos allow brands to compellingly tell stories, explain complex ideas, promote products and increase meaningful engagement.
Led by award-winning directors, Creatives On Call’s video and 3D animation teams bring concepts to life using the latest stylistic trends in cinematography, motion graphics, relatable characters and clever humor when suitable. Our experts increase audience connection and retention through impactful narratives and high-production polish. We offer end-to-end services from scripting to promotion to seamlessly meet all video and animation production needs.
With a pedigree encompassing major brand product launches and commercial assignments, Creatives On Call deftly produces videos in an array of formats:
Product Demonstration Videos
- Use short video clips that show how a product works from all angles
- Spotlight key features and real-world functionality
- Provide clean, explanatory graphics and an upbeat background score
- Enable potential customers to see your product’s value clearly
Explainer Animations
- Display humorous and relatable characters, visual metaphors and clever scripts
- Use phased storytelling for step-by-step explanations of complicated processes
- Implement entertaining plots that stick in minds and distill takeaways
Promotional Videos
- Creatively display your products, services and brand story
- Build captivating narratives that resonate with target demographics
- Represent brand essence through thoughtful visuals and audio
- Make a lasting impression on viewers
Advertising Reels
- Condense your brand, products, offers or initiatives into micro-commercial video spots
- Optimize video messaging for serial social media engagement
- Showcase visually striking branding elements and stylistic flair
- Stimulate viewers to learn more with clear calls-to-action (CTAs)
Behind-the-Scenes Brand Videos
- Offer transparency into your production processes
- Highlight quality control checks and brand values
- Build consumer trust in your commitment to excellence
Whatever style resonates best with your goals, Creatives On Call has the versatile expertise to produce ecommerce product videos that get results.
Our Production Process
When it comes to professional video production, following a defined process from start to finish allows close attention to be paid to each aspect, which ensures strong quality control. By meticulously moving through each required phase with care and purpose, we’re able to create videos that consistently captivate viewer attention and convey essential information clearly.
Creatives On Call adheres to a proven production process:
- Consultation: We start by thoroughly understanding your brand identity, products, target audiences, content goals and distribution plans for the video. These key details allow us to strategize concepts aligned with your business objectives and document technical requirements in a creative brief.
- Preproduction: Next, we expand on ideas through descriptive scripts that convey intended narratives paired with storyboards, translating key scenes visually to set the framework for an impactful video aligned with the strategy.
- Production: Using state-of-the-art cameras and equipment, principal production seamlessly captures well-composed, authentic footage guided by the established creative direction. Smooth workflows minimize costly reshoots.
- Postproduction: Raw footage is then reviewed before undergoing careful editing to distill the most compelling narrative, with supplemental motion graphics, animations, visual effects (VFX) and other visual polish integrated to create a cohesive, compelling final video. The soundtrack is also finalized.
- Client review: We share final videos with clients for feedback and approval before promotion begins. At this stage, we’re happy to make any requested tweaks or adjustments to ensure complete satisfaction.
- Promotion: Lastly, we provide guidance based on our digital marketing expertise to assist with launching finished videos to achieve maximum visibility and ROI across social, web, advertising and other channels.
By meticulously moving through this phased production process under the guidance of Creatives On Call’s experienced video strategists and producers, we can create professional-grade product videos tailored specifically to your brand and business goals.
3D Animation Process
For 3D animation videos, our process looks slightly different, with meticulous attention given to bringing digital objects to life through sequential movement:
- Creative brief: We first outline all project requirements, specifics and intended goals in a comprehensive creative brief that documents critical technical details.
- Storyboarding: Next, descriptive narrative scripts are translated visually into storyboards that depict key scenes to guide production.
- Modeling: Realistic 3D product and character models are then built as digital objects to be animated.
- Texturing: Design elements like colors, materials and finishes are layered onto models to refine realism.
- Rigging: Underlying digital skeletons are constructed, which allows models to move realistically.
- Animation: Models come alive through meticulously programmed sequential motions and actions. This is the most time-intensive production task.
- Compositing: Individual visual components are then composited into cohesive scenes with layers of polish.
- Finishing touches: Captivating environments, VFX and an emotive soundtrack fully complete each custom-made animated film in alignment with the outlined creative vision.
By moving through a tailored animation process guided by Creatives On Call’s experienced animation artists, we transform creative concepts into reality through precise digital craftsmanship.
Product Video Production With Creatives On Call
As an award-winning marketing and creative consultancy, Creatives On Call has experienced video and animation teams that produce remarkable productions, helping CPG brands engage shoppers and convey unique selling propositions effectively. With expertise also in CPG website design and development, our digital integration capabilities allow the smooth implementation of product videos across owned channels.
Through over 15 years crafting videos and animations for leading CPG companies spanning market expansions, new product launches and branding initiatives, our experts comprehend the constant evolution facing manufacturers. We know how to optimize operational efficiency through consumer-centric video strategies that maximize budget impact.
Dedicated project managers ensure collaboration aligns video creative with brand standards through initial concepts, scripting and storyboards. State-of-the-art filming equipment captures compelling footage that animators and VFX artists later edit and enhance into polished, results-driven videos.
Trusted by prominent CPG corporations and emerging startups alike for tailored video solutions, let our skilled teams handle your next rollout, seasonal campaign or product tutorial project. Contact us today to explore how our product videos can help your packaging tell its best brand story.
Frequently Asked Questions
Is a video right for my business?
Videos engage customers across all industries, though our strategists will advise if another format better fits your goals. During a consultation, we discuss your objectives in depth to determine if a polished video or animated explainer would provide the most effective medium for sharing your message and compelling viewers.
What makes an effective ecommerce product video?
An effective ecommerce product video gives viewers an enticing look at a product while clearly communicating its purpose, key features/benefits and compelling reasons to purchase. Strategic visuals, authoritative narration, crisp editing and brand-appropriate music also contribute to engagement.
How long does a 3D animation video production take?
The timeline varies substantially across projects based on numerous factors. By aligning closely with clients on technical specifications, creative direction and priorities from scripting through completion, we sculpt tailored production schedules case-by-case to fulfill unique needs. Our animation teams remain agile to deliver within reasonable timeframes.
