In the age of the internet, where online marketing reigns supreme, the hospitality industry is not immune to the changing dynamics. With the advent of innovative methods, video content has emerged as a particularly powerful medium.
Whether you’ve invested in video services for your hospitality business or are looking to explore this service, let’s review the role of effective video content in the industry and how Creatives On Call can help.
The Importance of Online Presence in the Hospitality Industry
As we venture further into the digital age, the importance of a robust online presence cannot be overstated. The internet has now become a primary platform for communication and transactions between businesses and customers. With social media and other online platforms at their disposal, businesses can now reach an audience beyond geographical limitations.
Why Your Hospitality Business Needs a Strong Online Presence
As an industry that thrives upon providing an outstanding user experience, hospitality can greatly benefit from a solid online presence. Whether it’s a resort property or a high-end leisure hotel, a branded online presence allows them to showcase their services, interact with customers and build brand credibility. Because hospitality is an industry where customers sometimes struggle to distinguish between brands, building a distinct online presence is essential.
In addition to showcasing your brand and services, a user-friendly online presence gives customers the freedom to compare your business with others and view your offerings in a simple way. This empowers consumers to make their own choices and demonstrates your commitment to giving them the information they need to make an informed decision.
So how does video content play a role in building an online presence?
Why Video Content Is a Game Changer for Hospitality Businesses
Video content has emerged as an effective means of capturing viewers’ attention. In fact, one study found that 91% of marketers are using video content in 2023. Whether you use a short promo video on the homepage of your website or you create content for social media channels like YouTube and TikTok, there are tons of ways to integrate video into your digital marketing strategy.
Examples of hospitality video marketing include:
- Property tours: Create videos walking through your hotel property, showcasing rooms, amenities, restaurants, pools and other facilities. This gives potential guests a virtual tour.
- Destination videos: For resorts and location-based properties, create videos highlighting the best attractions, sights and activities in the surrounding area. This sells the larger experience.
- Customer testimonial videos: Happy guests talking on camera about their stay makes great social proof. Feature these around the website and in ads.
- Behind the scenes videos: Let guests see what happens “backstage” at your hotel with video clips of chefs preparing food, housekeepers cleaning rooms, event setups and more. It’s an inside look.
- Explainers on services: Create videos that provide overviews of specific amenities and facilities you provide, like your concierge service, in-room tech options, childcare services and more.
- Event promos: If you host weddings, conferences or social events, produce short promo videos showcasing ballrooms, set designs, decor options, menus and more.
- Special offers promotion: Sometimes a video can promote seasonal sales or special discount offers in a compelling way through social media.
Adding video production into the marketing mix can elevate the online presence of any hospitality business, helping them stand out in this competitive space. At Creatives On Call, we have a team of video experts seasoned in hospitality video. From video consulting to corporate video production, we can build teams with expertise in your hospitality niche to create high-end content.
Benefits of Video Marketing for the Hospitality Industry
So why invest in video marketing services from Creatives On Call? The benefits are endless:
- Increased engagement: Videos tend to grab more attention and interest than other content formats. This gets more people engaging with your brand and drives actions.
- Increased trust: In addition to grabbing attention, videos with compelling images that create positive associations with your brand can have a huge impact. One study found that when individuals have a positive association with a specific brand, they are 8.4 times more likely to trust that brand, 7.1 times more likely to purchase more and even 6.6 times more likely to forgive a company’s mistake. A Nielsen study revealed that advertisements with an above average emotional response from consumers created a 23% increase in sales when compared to average advertisements. The numbers are undeniable — compelling videos drive sales.
- Enhanced brand storytelling: Video allows hospitality brands to tell richer, more compelling stories through sight, sound, scenery, music and motion. This pulls viewers into the emotion of the brand.
- Social reach: Videos are highly shareable, which helps travel brands gain reach as viewers like and share with peers. They’re great for cost-efficient promotion.
- Improved search engine optimization (SEO): Videos can help improve your SEO efforts, as research shows that video content helps increase your click-through rate and drive more traffic to your site.
- Behind-the-scenes access: As an insider’s look, video gives viewers a sense of personalized, VIP access to places and spaces they couldn’t typically see. This is a great way to help your brand stand out in the industry.
Well-utilized video marketing pays dividends for hospitality businesses seeking more bookings and brand engagement. Video delivers return on investment (ROI) if strategically created and distributed.
Partner With Creatives On Call
If you’re looking for experts to handle your hospitality video marketing, look to Creatives On Call. Through our team of creative specialists, we can partner you with seasoned videographers and editors who can help take your brand to the next level.
In addition to our video services, Creatives On Call has extensive reach all over the marketing space, from hospitality mobile app design to hotel data analytics — and so much more. While we’re happy to tackle single projects, we also believe in the power of an integrated marketing approach that lets us continuously invest in your brand to drive results.
Wherever you are in your marketing journey, we’re here to meet you. We can build a team of hospitality marketing experts to take your business to the next level. Contact us today to learn more.
