Influencer Marketing Expert (WOMM Word Of Mouth Marketing)

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Permanent Assignment | Cincinnati, OH | Onsite

# Experiential Marketing
# SocialMedia

Cincinnati agency is seeking an Influencer Marketing expert to join the agency’s Word of Mouth Marketing (WOMM) offering. This career opportunity would approach public relations through a word of mouth lens.

The ideal candidate will have depth in influencer marketing and breadth in social media and experiential marketing.

Responsibilities

KEY RESPONSIBILITIES:
• Elevate the best-in-class standard for influencer marketing strategy and execution
o Develop, sell in and execute game-changing WOMM plans
o Work closely with client teams to integrate influencer marketing strategies and tactics into marketing plans
o Lead projects from planning to execution through measurement
o Serve as day-to-day client contact, where needed
• Position agency as an influencer marketing thought leader
o Help the WOMM Practice Leader and Influencer Marketing Lead evolve and elevate the current influencer marketing vision, philosophy, methodology and offering
o Articulate the agency’s influencer marketing POV via white papers, editorials, columns, speaking engagements, etc.
o Encourage and mentor other members of the WOMM team
o Lead by example through both thinking and execution, and client relationships
• Have working knowledge of social media and experiential marketing
o In addition to influencer marketing, work closely with client teams and subject matter experts to integrate social media and experiential strategies and tactics into plans
o Integrate paid, earned and owned social media into strategic recommendations

Requirements

QUALIFICATIONS:
• Bachelor’s degree with 3-5 years of industry experience, agency experience preferred
• Understanding of the role of influencer marketing in the marketing mix and how influencer marketing fits within Word of Mouth Marketing and the agency philosophy as a whole
• Strong verbal and written communication skills; effective presentation skills
• Proven success in a fast-paced environment with a “roll-up-your-sleeves” attitude
• Superior listening skills and creative problem-solving skills with the ability to build
• Knowledge of and experience with an expansive list of influencer marketing and social media tools and platforms
• Media relations chops including the ability to develop and maintain relationships with national, local and regional media
• Efficient and effective multi-tasker to effectively execute against multiple priorities (internal and external) simultaneously in a cross-functional environment
• Highly-enthusiastic, passionate, curious, confident and tenacious (particularly in regard to making the industry better)
• Humble and hungry attitude to learn, teach and come up with new ways to solve client problems
• News and blog reading as part of their lifestyle
• Flexibility for 10-15% travel time

Additional Information

Relocation is available.

Job Details

Job Type: Brand Strategist

Industry: Advertising , Media

Hours: Full-time

Dress Code: Casual Agency Trendy

COC Office: Cincinnati

Job Number: CIN010551

For More Information

Contact:

Kerri Thomas
(513) 794-0998
kerri@creativesoncall.com

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Influencer Marketing Expert (WOMM  Word Of Mouth Marketing)